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Oliver Buchannon
Alex Martin
Do Google Reviews Stress You Out? 😵‍💫

Feb 20, 2026

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3 min read

Do Google Reviews Stress You Out? 😵‍💫

We’re getting a pulse on how groomers handle reviews and how they really feel about them.

Alex Martin
Alex Martin
The Results Are In: Is Grooming Slower Right Now? 📉

Feb 13, 2026

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4 min read

The Results Are In: Is Grooming Slower Right Now? 📉

127 groomers weighed in — over half say business is slower than usual. Here’s what they’re seeing (and what the busy shops are doing differently).

Alex Martin
Alex Martin
Quick Check: Is Your Grooming Business Slow Right Now? ☹️

Feb 6, 2026

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2 min read

Quick Check: Is Your Grooming Business Slow Right Now? ☹️

We’re hearing January and February have been unusually slow for groomers nationwide. Is that true for you?

Alex Martin
Alex Martin
The ‘Don’t Shave Her... But She’s Matted’ Text 😅

Jan 30, 2026

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5 min read

The ‘Don’t Shave Her... But She’s Matted’ Text 😅

A viral client request sparked a bigger conversation about matting, boundaries, and doing right by the dog.

Alex Martin
Alex Martin
Raising Grooming Prices in the New Year? Use this! 📈

Jan 23, 2026

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6 min read

Raising Grooming Prices in the New Year? Use this! 📈

The mindset, methods, and a handy tool to confidently raise your grooming prices this year.

Alex Martin
Alex Martin
Why The Pet Grooming Is 20 Years Behind (in a good way)! 🤔

Jan 16, 2026

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7 min read

Why The Pet Grooming Is 20 Years Behind (in a good way)! 🤔

A sit-down with Winn Claybaugh, co-founder of Paul Mitchell Schools, on the massive opportunity still ahead in pet grooming.

Alex Martin
Alex Martin
The $100 Doodle Challenge 🐾💵

Jan 9, 2026

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3 min read

The $100 Doodle Challenge 🐾💵

Try to negotiate a doodle groom under $100 with our AI receptionist to see how Teddy handles real-world pricing quoting.

Alex Martin
Alex Martin
Strictly Business - A Non-Groomer’s Take On Running A Grooming Business

Dec 19, 2025

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9 min read

Strictly Business - A Non-Groomer’s Take On Running A Grooming Business

Why your people and your profit margin matter more than your scissors.

Alex Martin
Alex Martin
Ever Wonder How Mobile Grooming Vans Are Made? 🚐

Dec 12, 2025

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3 min read

Ever Wonder How Mobile Grooming Vans Are Made? 🚐

Join us for an exclusive behind-the-scenes look inside the Wag’N Tails factory.

Alex Martin
Alex Martin
The Daily Groomer Minute: The Proof-First Grooming Business

Dec 6, 2025

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4 min read

The Daily Groomer Minute: The Proof-First Grooming Business

Today’s quick win: Capture proof during the groom—don’t chase reviews after.

Alex Martin
Alex Martin
Winter-Ready Mobile Grooming Checklist ❄️

Nov 14, 2025

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4 min read

Winter-Ready Mobile Grooming Checklist ❄️

The essential maintenance checklist every mobile groomer needs to avoid breakdowns and stay booked all winter.

Alex Martin
Alex Martin
Google Quietly Rolled Out an AI That Calls Local Groomers 📞

Nov 7, 2025

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6 min read

Google Quietly Rolled Out an AI That Calls Local Groomers 📞

Google Search can now call local grooming businesses using AI to gather pricing and availability info on behalf of pet parents. Here's how it works!

Alex Martin
Alex Martin
Inside Sparkle: Lessons From A Fast Growing Grooming Franchise ✨

Oct 24, 2025

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13 min read

Inside Sparkle: Lessons From A Fast Growing Grooming Franchise ✨

Sparkle’s Co-Founder and COO shares how they’re redefining pet care through innovation, culture, and rapid franchise growth.

Alex Martin
Alex Martin
The Great “Free Nail Trim” Debate 💅🏻✂

Oct 17, 2025

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5 min read

The Great “Free Nail Trim” Debate 💅🏻✂

Is offering free nail trims a smart marketing play... or slippery slope?

Alex Martin
Alex Martin
Meet The New CEO of Zoomin Groomin 🚐💨

Oct 10, 2025

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5 min read

Meet The New CEO of Zoomin Groomin 🚐💨

A sit down with the new top dog at the Zoomin Groomin mobile grooming franchise.

Alex Martin
Alex Martin
Mobile Grooming Workshop Recap 🚐

Oct 3, 2025

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5 min read

Mobile Grooming Workshop Recap 🚐

Missed it? Watch the Mobile Grooming Meetup replay and catch the highlights.

Alex Martin
Alex Martin
Last Call: Mobile Grooming Workshop This Thursday 🚐✂️

Sep 26, 2025

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3 min read

Last Call: Mobile Grooming Workshop This Thursday 🚐✂️

The biggest virtual meetup for mobile groomers — ever.

Alex Martin
Alex Martin
The Largest Mobile Grooming Meetup — Ever 🚐

Sep 19, 2025

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3 min read

The Largest Mobile Grooming Meetup — Ever 🚐

Secure your spot in the Guinness Book of World Records!

Alex Martin
Alex Martin
What Pet Parents Really Want When They Call 📞

Sep 12, 2025

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7 min read

What Pet Parents Really Want When They Call 📞

Insights from 10,000+ real calls across grooming businesses nationwide.

Alex Martin
Alex Martin
Do You Use Online Booking In Your Grooming Business? 📅

Sep 5, 2025

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5 min read

Do You Use Online Booking In Your Grooming Business? 📅

Online booking is the future of grooming—loved by some, dreaded by others, and every groomer has an opinion—what’s yours?

Alex Martin
Alex Martin
How Much Do Mobile Groomers Make?🚌💸  (Corrected Resource Link)

Aug 29, 2025

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2 min read

How Much Do Mobile Groomers Make?🚌💸 (Corrected Resource Link)

We built a tool that answers the question. In less than five minutes, you’ll have your own first-year forecast as a mobile groomer!

Alex Martin
Alex Martin
How Much Do Mobile Groomers Make?🚌💸

Aug 29, 2025

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3 min read

How Much Do Mobile Groomers Make?🚌💸

We built a tool that answers the question. In less than five minutes, you’ll have your own first-year forecast as a mobile groomer!

Alex Martin
Alex Martin
How Community Partnerships Can Supercharge Your Grooming Business 🤝

Aug 22, 2025

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6 min read

How Community Partnerships Can Supercharge Your Grooming Business 🤝

Discover how smart community partnerships can fuel growth, boost loyalty, and set your grooming business apart in even the most crowded markets

Alex Martin
Alex Martin
Driving What’s Next at Wag’n Tails: A Sit-Down with Their New CEO 🚐

Aug 15, 2025

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10 min read

Driving What’s Next at Wag’n Tails: A Sit-Down with Their New CEO 🚐

Breaking down my in-person visit with Wag’n Tails CEO Josh White and what it means for the future of mobile grooming.

Alex Martin
Alex Martin
The Art of the Upsell for Grooming 📈

Aug 8, 2025

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8 min read

The Art of the Upsell for Grooming 📈

A practical guide to increasing your grooming revenue through strategic upsells without adding more dogs to your schedule.

Alex Martin
Alex Martin
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