The secret to avoid groomer burnout 👀

And this week's top stories!

Welcome to The Daily Groomer, your best friend when it comes to professional grooming - or 2nd best friend if we’re counting dogs 😂.

My name’s Alex 👋

Here’s what we’ve got today:

  • 👀 Walmart is coming to grooming

  • 🤫 The secret to life & grooming with Maria Hetem

  • 💼 How to create a strong marketing brand for your business

Wait! Before you scroll on we just want to let you know that we put a lot of heart into writing this newsletter every week.

Can you do us a golden doodle sized favor?

Can you forward ↪️ this email to 1 professional groomer that you know?

Thanks a pup-load! 🐶

👀 Walmart is getting into grooming?

Walmart is currently piloting Pet Services in 1 store in Georgia

Walmart is making strides in the pet industry with the introduction of grooming services. While Walmart has been selling pet items for decades, including its famous Ol' Roy dog food, named after its founder Sam Walton's English setter, this new venture will expand their reach into the pet healthcare and service sector.

Why this move? Walmart recognizes the growing importance of pet services, driven by customer demand. Recent studies, such as one by Morgan Stanley, indicate that approximately 40% of the pet industry's revenue comes from services.

What does that mean for us? Don’t fret. I think this is overall a good thing for our industry. With big players like Walmart coming into the space, more regulation and training opportunities are bound to come.

  • More regulation = stronger legitimacy for our industry

  • Nationwide service centers = more access to training for new groomers

A rising tide lifts all boats ⛵️

🤫 The secret to life and grooming with Maria Hetem

How do you avoid burnout?

We sat down with Maria Hetem, owner of The Sudzy Pup and educator at Dog Groomer’s Guide to the Universe, to learn her secrets to avoiding burnout.

After over 20 years in the industry, Maria has found what she calls the “secret” to keep going.

📰 This Week’s Top Cuts

📸 Before & After: This Week’s Featured Groom

Before

After

Congratulations Nikki Wormuth for winning this week’s featured groom! 🥳 

Make sure to join the Before & After Grooming group on Facebook for your chance to be featured next week!

That’s all folks! Until next time, let’s rock ‘n roll 🐶🤘