Happy Friday Daily Groomers!

The holidays are officially over and it’s time to get back in the swing of things with new goals, new challenges and new visions.

We can all say we made it through 2024.

This past year was a wild ride for The Daily Groomer, and we couldn’t have done it without your enthusiasm and support. We dabbled in new formats, tried out fresh content ideas, and explored different platforms to see what truly resonates with you.

From running polls on in newsletters, to reading each and every email you sent, we used your feedback as our compass for 2025.

Before we start to discuss our big plans for 2025, let’s wrap up how we did in 2024…

Wrapping Up 2024: By the Numbers

• 94 Podcast Interviews (The Daily Groomer & TDG After-Hours)

• 69 Newsletters

• 7,317 Newsletter Subscribers

• 187 Blog Posts

• 2,368 Facebook Community Members

• 11 Virtual Workshops Hosted

These numbers aren’t just stats; they represent the people who inspire us to raise the bar every day.

What started as a side project of mine has now grown into something much larger than expected. We now have a small but mighty team of 5 who work part-time on their own accord to contribute to the success of The Daily Groomer.

If you have advised me, given me your time on a call, answered my email or texts - I thank you and couldn’t have done any of this without you! ❤️❤️❤️

Thank you for making 2024 an incredible success.

Looking Ahead to 2025

While 2024 was a blast, 2025 promises to be even better—and we’re kicking things off with some exciting updates for our community.

This year, we’re doubling down on our vision to become the go-to grooming industry media company and community (community first!!!).

We’ll be bringing you more in-depth grooming and business tips, behind-the-scenes industry insights, interviews with pet pros, and fun + free virtual workshops you won’t find anywhere else.

Think of it as The Daily Groomer you know and love, but with a whole lot more bark (and a little more bite!) to keep you on your toes. 😂😂😂

Our Plans Moving Forward

So how exactly are we turning the dial up this year?

First, our newsletter will feature fresh segments and spotlights on the latest grooming trends, must-have products, and expert advice to keep your furry friends at their finest.

We’ll also be expanding our social presence so you can stay connected with us—and each other—no matter where you scroll.

And for those of you who’ve been asking for deeper dives, we’re planning exclusive workshops with guest experts that pulls back the curtain on the grooming industry’s hottest topics.

We also have a lot of exciting things coming live in 2025…

• Call for Podcast Guests - reach out to Drake ([email protected]) if you or someone you know wants to come on the pod!)

• More Free Virtual Workshops - access all of the prior ones for free here!

• In-Person Events & Speaking - I’ll be presenting at a handful of show and conferences. Will share breakdowns for those who can’t attend live.

• The Daily Groomer Print Magazine - this is a huge lift but it’s almost ready!

• Top 2025 Grooming Business Awards - we are now taking applicants for 2025! Apply here!

• Technology and Tools - always thinking of ways to help you run your grooming businesses more efficiently!

We still have a few tricks up our sleeves but we owe our 2024 wins to you, and we can’t wait to see what we’ll accomplish together in 2025. Stick around—this is only the beginning.

We’ll continue to evolve, experiment, and improve, all to give you the best possible experience as part of The Daily Groomer family.

If you’ve got any burning questions or brilliant ideas, send them our way. After all, this whole adventure is about making life better for pets and the humans who love them.

Thanks for being part of the pack—here’s to a phenomenal year ahead!

For the love of grooming,

Alex Martin & The Daily Groomer Team

💭 We Want To Learn From You

✋The Groomer’s Toolkit

📚 Read - Have you joined the The Daily Groomer Facebook Community yet? Check out the results of last week’s poll “How much are you raising your pricing this year?” in our private Facebook community.❤️

📺 Watch - This week we discussed Family Values & Half Price Nail Trims - The Secrets to Salon & Mobile Success with Jessica & Dan Brandis on The Daily Groomer YouTube channel.

🎧 Listen - We got to know how to build a GREAT grooming business with Joe Z, industry vet & the President of Paragon Grooming School, on this episode of The Daily Groomer Podcast.

That’s all folks! Keep calm and groom on 🐶🤘