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š§āš¤āš§ Groomer Hiring and Retention Tips
The playbook on how the founder of Social Pet reduced groomer turnover by 113% and kept it that way!

Happy Memorial Day Weekend! Before we dig inā¦.
I have a quick favor to ask you.
Each week I spend several hours crafting this email entirely for free.
Iām actually at my brotherās graduation from the Naval Academy writing this as we speak. (heās going into the Special Forces, and I blog about pet grooming⦠it makes for fun family dinner convos šš)
Anyways, Itād mean the world to me if you could share The Daily Groomer with just 1 person who you think would also enjoy it. Feel free to just share our site where they can drop in their email and subscribe:
Or if youāre feeling lazy, you can just forward this email and tell them to click on that link and subscribe š š.
Alright, letās dive inā¦.
Have you ever lost the key groomer?
And not just any groomer but your KEY groomer⦠like the one you couldnāt live without.
Itās the WORST. That happened to my friend Amy. And well⦠it was actually worse than it sounds. Quick story time!
Amy has been running Social Pet Hotel and Daycare for 10 years. And she puts in looooonnnnggg weeks. So for once, she decided to head out for a much needed vacation.
Then she got this text...

If that text doesnāt make you weak in the knees, I donāt know what will. Thatās the EXACT text Amy received from a key employee while relaxing on her vacation.
It turns out, she was quitting.
And if it couldnāt get any worse, the day Amy returned from her vacation ANOTHER key employee quit.
This was a huge loss for Amy and Social Pet. All of the training & instruction she put into those 2 all down the drain.
So weāve all been there. Maybe not as bad as Amy, but weāve been in there.
Until recently, I would shake my head and say āwell, what can you do?ā. You know, one of those āIt is what it isā moments.
But since these incidents, Amy figured it out.
She made 1 change - and hasnāt had any turnover since. And a secret like that is too good not to share. So we had her come teach a virtual workshop!

The strategies she mentions on the workshop freed her up enough to FULLY remove her from day-to-day operations. (I think they call that retirement⦠not sure š).
And, at the end of the workshop, she gives away her new training worksheets, employee policies, and more! (check them out)
Shout out to Amy Hillis at Social Pet !!! Sheās literally the best and building a world class pet biz with her husband!
The workshop was our best one yet but let me know what you think!
Enjoy your long weekend - play outside āļø and play with dogs! š¶š¶š¶
Thatās all folks! Until next time, letās rock ān roll š¶š¤
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