Happy Friday Daily Groomers!

I love driving through town and spotting a grooming shop I’ve never noticed before.

There are hidden gems like yours tucked into every community, but unless you’re a customer, you’d never know they exist.

Grooming is one of the most hyper-local services out there.

You’re not just a business—you’re a part of the neighborhood. 🏠️ 

But here’s the thing:

How many people in your community actually know you’re there?

Are you top of mind at the local vet’s office? Do the neighborhood schools, dog parks, or rescue groups know your name? ❓️❓️ ❓️

If not, there’s a huge opportunity you’re leaving on the table.

We’re hosting another free workshop on August 14th that is all about turning local relationships into long-term growth for your grooming business.

Our friend, Amy Hillis, co-founder and chief strategy officer of Social Pet Hotel & Daycare, used community partnerships to help grow her company’s profit by 39% in one year.

Now she’s breaking down the exact steps she took—so you can do it too. 👏 👏 

What You’ll Learn:

• How to build the right community partnerships with rescues, vets, local businesses, and neighborhood groups

• What to include in your marketing plan (and what to leave out)

• How to work with local influencers without wasting money

• Understanding client lifetime value—and why it should guide your marketing decisions

• Defining your client avatar so you’re attracting the right people

Whether you’re in a small town or a city with 100+ competitors (like Charlotte, where Amy is), these strategies are built to work at any scale.

Event Details:

Workshop Title: How Community Partnerships Can Supercharge Your Grooming Business

Hosted by: Amy Hillis, Social Pet Hotel & Daycare

When: August 14th at 7:30 PM ET

Where: Online / Virtual (call in during your ride home from work!)

Amy’s also sharing a Google Drive folder of handouts and templates—including what they actually use at Social Pet to run successful campaigns and partnerships.

It’s wild that she’s giving these away for free, but she’s always been an open book.

You’ll leave this session with real examples and clear next steps—not just theory.

If you’ve been wanting to do more in your community to grow your business, this workshop’s worth your time.

And if you’re already busy and looking to work smarter, not harder—just a heads up: we recently launched Teddy.

It’s an all-in-one platform built specifically for grooming businesses—scheduling, forms, texts, client management, even call answering—everything in one place.

Want a quick walkthrough? Check us out and book a quick intro call with me here and I’ll show you what we’ve built.

See you at the workshop,
Alex

P.S. These workshops are usually packed. If the RSVP link doesn’t work, it’s likely at capacity—grab your spot now: RSVP here

✋The Groomer’s Toolkit

📚 Read - 3,129 members strong! We’re building the largest community in grooming at the The Daily Groomer Facebook Community ❤️

📺 Watch - Check out this deep dive on hiring, technology, and rebooking with the largest independent mobile grooming biz in Tampa on The Daily Groomer YouTube channel.

🎧 Listen - Samantha Hoffmann, the powerhouse behind BYOP, joins The Daily Groomer Podcast to share how she leads a team of 12 at Staten Island’s favorite grooming shop.

🤖 Automate - Meet Teddy, built for Daily Groomers, refined alongside our community. Teddy simplifies your day from bookings and messages to payments and missed calls—all in one easy-to-use platform.

That’s all folks! Keep calm and groom on 🐶🤘