Hi Daily Groomers! Happy Friday 🙂

I have to tell you about a conversation I had this week that completely lit a fire under me.

We kicked off this year with a newsletter that went deep into ideas around raising your prices in 2025.

This brought up a long convo with one of our community members who’s been running her business for years.

She’s a rockstar, but like many of us, she’s feeling the pinch—higher costs, tight schedules, and wondering, “How do I grow revenue without raising prices AGAIN?”

It hit me: You’re not alone in this struggle.

And there has to be other levers to pull to make more money besides raising your prices or grooming more dogs….

That’s why I’m so excited about what we’ve lined up for you next. (Hint - it rhymes with ‘pork chop,’)

On Thursday, January 30th, we’re hosting a workshop (that kind of rhymes right?) that could transform how you think about growing your grooming business in 2025.

And we’ve got a guest who needs no introduction: Joe Zuccarello, President of Paragon Grooming School and Learn2GroomDogs.com who is one of the most respected experts in the pet industry.

Joe isn’t here to tell you to “just groom more pets” or “raise prices.”

Nope.

He’s sharing real, actionable strategies to boost revenue in ways that don’t burn out your team or frustrate your clients.

Here’s what you’ll get in this can’t-miss session:

✅ “Add-Ons” That Work: The most profitable (and simple!) upgrades you can offer—think nail trims, specialty shampoos, or custom packages.

✅ Upselling That Feels Good: Learn how to give clients more choices without feeling pushy or sales-y.

✅ A Mindset Shift: Move beyond the usual advice and discover creative ways to grow income.

✅ Success Stories: Real-world examples from salons just like yours who are already crushing it.

This isn’t your typical “sit and listen” webinar. Joe’s rolling up his sleeves and diving into practical advice you can apply the next day.

I got a sneak peak at the presentation and by slide 9 he’s already going deep on real numbers and exclusive case studies that will make a difference in your business.

Why This Matters:

We know the grooming business isn’t easy. You’re juggling schedules, managing teams, and making clients happy, all while trying to stay profitable. This workshop is designed to help you thrive, not just survive, in 2025.

I know what you’re thinking…‘great ideas guys but ugh this is just more work for me….’

Trust me… some of the tips are the simple, low-hanging fruit you can apply in your business today.

Details You Need to Know:

📅 Date & Time: Thursday, January 30th, 2025 at 7:30pm ET

📍 Location: Live online (RSVP below for the Zoom link)

🎟 Bonus: Everyone who attends will get the slides, recording, sharable guide & an private invite to an in-person mastermind session in March. 

Spots Are Limited—Don’t Miss Out!

I don’t want to spoil too much, but Joe’s insights could be game-changing for your business. He’s a hard person to tie down and find time to meet with, but I learn something new every time I get a chance to talk to him.

See you there!

For the love of grooming,

Alex 🐶

P.S. Past workshops like this have filled up fast, so grab your spot now! If the RSVP link doesn’t work, that means we’re already full (sorry!). Let’s make 2025 your most profitable year yet

📊 Last Week’s Poll Results

The people have spoken!! Business Strategies & Tips tied for the lead in our poll last week when we asked The Daily Groomer community, “what do you want to see more of in 2025?”

Thanks to all who provided feedback!

We are kicking off 2025 right with this exclusive workshop on How To Boost Your Grooming Revenue in 2025 with guest experts that pulls back the curtain on the grooming industry’s hottest topics.

✋The Groomer’s Toolkit

📚 Read - Have you joined the The Daily Groomer Facebook Community yet? Meet the 26 new groomers who joined our private Facebook community this past week.❤️

📺 Watch - This week we sat down with Greg Longe, President of Furry Land Mobile Grooming, to discuss how they grew to 170 vans in 3 years on The Daily Groomer YouTube channel.

🎧 Listen - Half priced nail trims?! This strategy draws a line out the door for Jessica & Dan Brandis which is one of their many strategies to salon success discussed on this episode of The Daily Groomer Podcast.

That’s all folks! Keep calm and groom on 🐶🤘